I'm a strategic brand designer based in Wagga Wagga with 17+ years of experience helping regional businesses compete on positioning rather than budget.
My work focuses on authentic visual identity - the kind that reflects who you actually are, not what you think you should be. I've spent nearly two decades across commercial printing, signwriting, web development, and strategic branding to understand how these pieces connect.
Why do I do this Regional businesses deserve the same strategic advantage that city agencies reserve for corporate clients. I help translate complex positioning into clear visual systems that work across everything from signage to digital presence.
Outside client work, I run THRIVE - providing free professional infrastructure to community problem-solvers across regional Australia. It's the work that actually matters.
I also create art. Digital painting gives me a different language for ideas that don't fit inside client briefs. You'll find some of that work in the store.
Owner/ Creative Director
Gould Co & Thrive (Community Arm).
Wagga Wagga, NSW
Jan 2022 - Present
Graphic Designer/Production Assistant
SIGNWAVE Mitcham
Melbourne VIC
Feb 2021 - Dec 2021
Freelance Designer
CEG Design
Melbourne VIC
May 2020 - Dec 2020
Graphic Sign Designer
Glenbrae Signs
Melbourne VIC
Mar 2020 - May 2020
Graphic Sign Designer
Graphic Effects
Melbourne VIC
Mar 2020 - May 2020
Freelance Designer
CEG Design
Wagga Wagga, NSW
Dec 2017 - Nov 2019
Graphic Designer/Web Developer
Active Design & Print / Signarama Wagga
Wagga Wagga, NSW
May 2016 - Dec 2017
Graphic Sign Designer
Bathurst Car Cosmetics (Rehired)
Bathurst, NSW
Dec 2015 - Apr 2017
Feb 2012 - Dec 2014 - Competed Graphic Design Degree CSU Wagga.
Graphic Sign Designer
Bathurst Car Cosmetics
Bathurst, NSW
Jan 2011 - Feb 2012
Contracted Graphic Designer & Trainer
Codia Marketing
Bathurst, NSW
Sep 2010 - Dec 2010
Freelance Designer
CEG Graphic Design
Bathurst, NSW
Sep 2009 - Oct 2010
Graphic Designer Print
Central Commercial Printers
Bathurst, NSW
Feb 2008 - Aug 2009
Graphic Artist
The Pictorial - Magazine publication
Port Macquarie, NSW
Jan 2007 - Feb 2008
Bachelor of Arts (Graphic Design)
Charles Sturt University
Wagga Wagga, NSW
2012 - 2014
Diploma of Digital Media
TAFE NSW Western Institute
Bathurst, NSW
Finished 2006
Certificate IV in Digital Media
TAFE NSW Western Institute
Bathurst, NSW
Finished 2005
